Research On The Management Strategies Of The Internet Public Opinion Channel

With the rapid development of Internet technology, the development of public opinion showing blowout situation. It is through the Internet to interact with public expression of feelings of the public, to create a new channel for collecting public opinion.Internet into the mainstream of public opinion ensued society, and received unprecedented attention.At the same time, due to the prevailing popularity of mobile Internet applications and big data, organizations specializing in public opinion and services is more useless. People's Network public platform to channel public opinion,the public opinion channel of Red Net, the public opinion channel of Tianya, Founder of Internet public opinion analysis platform, the Central People's University "network monitoring public opinion research base" as the representatives of media outlets,technology companies, research institutions of the three attributes. It has been established, bringing public opinion increasingly fierce competition in the industry.The public opinion channel of Red Net as a secondary channel local mainstream media, is a specialized in monitoring public opinion, public opinion, warning, public opinion judged, working platforms, public opinion services, after the establishment of the rapid development of its own content made in construction, business development,product development, etc. some beneficial attempt.Especially in 2015, Red Net channel public opinion by promoting the development of customized mobile services and other innovative models of public opinion, to achieve rapid economic growth, the industry's growing influence. This one has to learn the successful experience is worth learning, but also the need for improvement is not yet mature deficiencies.The topic of this paper is a network of public opinion channel business strategy,particularly in the Red Net channel public opinion as a case study, summarized the status of its channel business operations, attempts to explore the successful experience of the network of public opinion channel restructuring and development.Through practical work the opportunity to participate in the Red Net public opinion center,bringing together first-hand research data to study its business model, content management, service and innovation, operating results and the like. Summed up public opinion to the Red Net network management channel public opinion to bringinspiration, and the network of public opinion through the SWOT analysis of channel business development, summarize internal and external environment of their business development. Further, under the guidance STP marketing theory, put forward the policy of public opinion channel combining network operations:First, the public opinion based on specific market positioning strategy; Second, to improve readability and authoritative content strategy; Third, the introduction of technology and public relations talent strategy; Fourth, establish a reputation and influence of brand strategy.In case studies Development Status Red Net public opinion channels Combining theory and practical experience, in order to explore possible path through the network of public opinion channel operations.