How To Do A Good Job Of The Government Public Opinion In The New Era

Propaganda can change people’s attitudes,forming and far-reaching influence on people’s thought and behavior.The modernization process has experienced from agricultural society to modern industrial society.The contemporary social values has been developed to a multivariated level.Infiltration of various cultural products abroad also played for the awakening of the subjective consciousness of the people for a dose of catalyst.In our country,Press and publication at all levels are often drawn into a awkward position.Social public opinion environment is very complex in this new media era.Grasp the news dissemination rule, to adapt to the spread of ecological change, improve the radio and television media and the administrative department of the public opinion guiding force in our province, to avoid to drop into the negative side has very important practical significance.So,I hope to have a correct understanding about the current social situation and public opinion of radio and television system in our province through this paper,thinking about how to dissolve the crisis,and the negative public opinion should be deemed to be "a scourge" clever resolve. We should have a rational response to the sudden crisis,choose appropriate forms of propaganda and propaganda to maintain the organization image. In this paper, the author participated in the public opinion surveillance team of The State Administration of Press,Publication,Radio,Film and Television of Anhui,to experience and participated in the daily work to observe and analys how to monitoring and warning.Through this,we could determine and related what are the public opinion supervision and the main body of the it. As well as the differences and advantages of this special public opinion research and public opinion research of general government.In the event of public opinion, the the reaction of main body should take how much places in the public opinion system,and the degree of participation are all should be counted.From this,we could provide an ideal "visible sample" for other propaganda department in Anhui.Also,it can provide a study for the current propaganda cultural units in our province and the government propaganda department of the public opinion monitoring situation, finally to provide a decision-making reference.