Study Of Social Change In The New Media Event

Mass communication medium of technological development and application, and the political, economic and cultural factors promoting the development of social change.New media is man one of the greatest inventions and social changes have a great influence the media.With communications technology is improving, the new media are the rapid growth and development.For us, the development of the new media bring us a new perspective to the media to disseminate patterns that changed the position of the public and create a new media.In social change in the period, when this new mode of transmission of going into our lives,to the public, the traditional pattern of communication will continue to change, the public to express their views to the more diversified;to the media and public attention of the way with traditional, will also promote different sense of collective action public;to the government, will come into contact with more diverse channels and more forms of public opinion needs,with the"people-oriented"harmonious society demands, the public will also be in a way to change government policy direction and content.Trying to start the development and social changes and social transition period of social background factors,contract with the traditional media leading time."medium of communication"with the model make a comparative analysis,and select a different period of the cases analysed research,and express my crude opinion on the new media in the media event", the collective action and public opinion expressed and rumours spread of different characteristics and used to change.