The Study Of The Supervision By Public Opinion’s Cooperation Between Traditional Media And New Media

Supervision by public opinion as an important function of the media has a long history, it can be traced back 100 years ago, Qichao Liang put forward that "the newspaper should have the function of supervising the government in his book "Letter to my colleague". After the Third Plenary Session of the 1st Central Committee of the CPC, our career of supervision by public opinion began to be the cause of considerable development. Especially in recent years, supervision by public opinion not only has many characteristics of the public opinion and play an important role, it is the disclosure and assessment of the negative things in society and the deeper reason behind it. With the further deepening of social democracy, the people’s desire for supervising by public opinion increasingly enhanced, the mass media’s oversight function have received more and more attention. Traditional mainstream media has always been the main force of supervision by public opinion, a series of in-depth reports on mining social visibility; disclosure negative social phenomenon plays a crucial role, and promoting the settlement of a large number of people’s livelihood problem and development problem. The emergence of Internet and other new media to strengthen the dominant position of the general public in public opinion, breaking the limitations of information and supervision by public opinion of the traditional media, so the Internet and other new media promotes the supervision by public opinion towards to a new stage of development.Nevertheless, Internet and other new media also exposed itself loopholes:Network Information may true or false, media trial and the lack of institutional norms may bring trouble. In the background of the Media convergence, traditional media has shown Network trends, and new media has shown the rapid development. How traditional media and new media to cooperate in supervising by public opinion in this environment is a new topic.In this paper, by analyzing two different characteristics, as well as track their development point of contact to find a breakthrough possible aspects of traditional media and new media to create synergy in terms of public opinion possibility to study.