Exploratory Research On The Integrated Development Of Traditional Official Media

At present,the Internet has become an indispensable tool for people to obtain news,learn knowledge,exchange information,live entertainment,and commercial activities.With the continuous emergence of new technologies and applications on the Internet,it has influenced and changed the mode of information dissemination.The Internet not only creates a transmission platform for information creation for each member of society,but also provides a powerful information integration structure.Therefore,the inherent information dissemination mode of traditional media has been overturned by the Internet,and media transformation and integration have become the trend of development.The party magazine is an important political media in China and a branch of traditional media.However,it has a certain degree of particularity.How to realize the integration and development of paper media party magazines and emerging media is an important issue that we urgently need to study.It is also worth studying.“The Mass Media ”new media group has achieved initial success and the dissemination effect has also been reflected.This paper aims to summarize the masses' experience in the media integration development in the past few years and seek more effective and feasible channels for media integration.At the same time,we hope to The integration and development of traditional media provide a little method and suggestion,which is also the value of this paper.