The Study On The Flattening Of The Public Signals Of Traditional Media Microblogies

Internet technology has ushered in the WEB3.0 era,microblogging,WeChat to become part of people's lives,everyone can become a self-media.However,because the vast majority of Internet users lack the ability to judge and analyze information,in the information acquisition and dissemination of the limitations,so that the network for rumors and rumors,Pan information provides the soil.In this context,the mainstream media to adapt to the development trend of new media and the needs of the audience,and actively use the micro-public platform for the authority of the news release,so that the audience can more quickly and easily understand all kinds of information,improve user experience.At the same time,as the party's "mouthpiece mouthpiece",the mainstream media and shoulder the guidance of public opinion and the party and the state policy advocacy obligations,this article to "People's Daily","CCTV News" Samples,in recent years on the party and the country's policy and policy of the innovative publicity and interpretation to more close to the audience's network language and more eye-catching layout design,to give it a lively form,deepen and enhance the publicity effect.But the limitations are still more,in order to make the traditional media in the new media environment for better information transmission and policy advocacy,the need for traditional media micro-public platform for analysis and research.This paper will use the "People's Daily" and "CCTV News" WeChat public number as an example,through the text analysis,comparative analysis,case analysis and other research methods,the traditional media WeChat public number reported content and form,editorial style and push,image And dissemination and the party and government,the country's policy innovation and other aspects of research and presentation.The choice of these two samples not only conforms to the positioning of typical traditional media,from the different media and television media to the traditional media WeChat public number research and analysis.This paper is divided into six parts.The first chapter is the introduction part,which mainly explains the source of the topic,the meaning of theory and practice,the definition of flattening in news propaganda,the summary of domestic research,the research object and the research method,the innovation of the topic,and the establishment of the article Basic framework.The second chapter is the analysis of the sample data of the People's Daily and CCTV News,including the total amount of content and the frequency of the push,theclassification of the columns,the amount of reading,Point of praise and comments interactive,feature column construction.The third chapter analyzes the content of the public media WeChat public number,which mainly includes the setting of the article structure,the language style and layout setting of the push news,and the source of the push content.The fourth chapter mainly discusses the limitations of the traditional media WeChat public number flat propaganda,which is based on the data analysis of the sample in the previous two chapters.The fifth chapter and the sixth chapter are the focus of this paper.After combining the data analysis and the problem inquiry,the author puts forward the realization path of the public media microblogging propaganda in the light of the existing problems,and sums up the experience enlightenment according to these suggestions.