The Comparative Research About The Public Opinion Guidance Between Internet And Traditional Media

After the network known as newspapers, radio, television and other traditional media, it becomes the "fourth media". With the rapid development of Internet, traditional media and online media gradually formed two camps. Compared with the network media, traditional media has more experiences to guide public opinion, and it still plays an important role. The rise of the Internet has provided a guide for the new media platforms and channels. Both traditional media and Internet media has its own unique way of guiding public opinion and features and shoulders the important responsibility of guiding public opinion. The face of network era, the traditional position of media and public opinion is undergoing a transformation, both in the media guide on the differences shown by the increasing prominence, Analysis of the network and the traditional media in terms of public opinion to guide the characteristics and differences also seem particularly important.In this paper, journalism and communication related to the theory of comparative study from the perspective of the network and the traditional media in the media guide's related issues. Paper is divided into five chapters. The first chapter, this chapter in the academic sort of representative public opinion and public opinion to guide the concept of the study to determine the ideas and methods, summarizes the previous research results on the topics; ChaptersⅡfrom the guide means to guide the content of public opinion to guide the political control and dominated other aspects of the network and the characteristics of traditional media to guide public opinion; ChaptersⅢandⅣare the focus of this article, these two parts put to use a comparative analysis, systematic and comprehensive exposition of the network and the traditional media lead to differences in public opinion, which focused on leading technology from public opinion, propaganda values, effect of public opinion to guide their own plight and the ability to improve public opinion to guide and so on to carry out research and analysis in the web2.0 era of the two interact. Combining the advantages to embark on a path of cooperation and interaction of the new trends to guide public opinion.