Social Transformation Research, Government And Media Relations Of Cooperation

In the late 1970s, when China speeds up its social transition, the systems and the conceptions on its economy, politics, culture, society and other social aspects, which welcome the coming of global information and dissemination age, assemble into a concerted effort pushing the government and the media onto a cooperative stage. The government for taking a new acquaintance of the importance and social function of the media and the media with the consciousness of both its own need of public information from the government and its social responsibility walk out of the relationship of the governing and the governed, and work hard on a cooperative and mutual beneficial relationship.With the theme of the cooperative relationship between government and media in the period of social transformation, under the new environment of governmental function change and media industry revolution, by analyzing and discussing concrete problems like background, conditions, area of the cooperative relationship between the two, from the starting point of protecting public interest as possible, the paper, taking the modification of the disharmonious relationship between the two as its original intention, searches the viable path towards the cooperation between the two and makes the improved relationship play a bigger role in the process of social harmonious development.To state the relative problems of the cooperative relationship, the paper is divided into five parts:the first part includes the background and significance of the subject, related literature review at home and abroad and the research thinking and methods of the paper; the second part includes the environment (background) under which the relationship is built, of which there are the changes of social structure and media industry during social transformation, the uprising of civil society and the basic information of global propagation. And by analyzing the environment, the preparation for the following parts is done; the third part analyzes the conditions of the cooperation of the two and states the necessity and importance of the cooperation; the fourth part, on the base of reality and the research of the past and present relationship of the two, comes up with existing problems and reasonable proposals; the fifth part analyzes the possible obstacles towards the building of the cooperative relationship between the two.