The Media Transition Music Broadcast Production

Since the reform and opening up, Chinese society has entered a period of social transformation. Transformation of the structure of society changes, led to a number of new social conflicts, social transformation brought about social and cultural transformation. Media in transition are also against this background that the commencement of the deep. Music radio because of its special content, is the pioneer of broadcasting reform every time.The development of music broadcasting continuous generation of people not only meet the spiritual needs of the country's development, it also has very important significance. Music broadcasting industry as an important part of the cultural industry is not only an important pillar of the national economy is an important indicator of overall national strength, but also the dissemination of mainstream values, heritage and an important force in promoting Chinese culture.Music broadcasting in the whole development process is the core of content production, however, China's broadcasting content production sector from upstream development, midstream and downstream extension of all aspects of development there are some issues that reflect the productivity of China's broadcasting industry is also difficult transition, China's current media transformation and globalization and consumption of individual and social context of its request. These problems are the reasons? The media in transition, social background, the incongruous music broadcasting environment, and is a result of operation of commercial orientation of the benefits or reduce the value of the media and music suited to the arts, or the producer's idea of immature (ed. broadcast music culture staff values and artistic literacy program created topic, making the preference), is the audio and video products and other information and the lack of professional music in the Chinese media continued broadcasting, and is non-standard products, trading markets, or support the development of music broadcast system itself flawed.From the musical production of the angle of broadcast content, music radio producer by the internal organizational structure, production methods, a comprehensive analysis of the production process, producers explore the impact of the activities of various factors. Attempt by the " "music radio producer activities are the factors which influence how they respond to the production of the" analysis of such issues, looking for the development of China, the crux of music broadcasting. To music broadcasting industry for our strategic positioning and business model designed to provide basic and scientific basis.This article is divided into six chapters:Part of the first chapter. This paper proposes the introduction part of why music radio production, music broadcasting and then analyzed the present situation of the core of the thesis, theoretical framework, significance and research methods, and different studies as the field of music broadcast production the results of research. carried out a theoretical overview of the key words of the paper also made the necessary explanation. The second chapter, "Overview of Chinese music broadcasting." Introduced in China's current broadcast conducted from different perspectives and the current status of classification and analysis of the development process of China's broadcasting is the media reform process in China closely, and analyze media music radio at each changes in both the open man play a role.Chapterâ…¢"music radio production mode of operation." Mode of transport to do music broadcast mainly music radio stations including the organizational structure, management model and other issues. To representatives of the three types of music radio stations:the Central People's Broadcasting Station the third set, "Sound of Music", Beijing and Shanghai music radio station music radio station's frequency of three sets:dynamic 101, Love Radio,947 as an example of the classic music broadcast mode of operation.Chapterâ…£"Music radio production and public interests." First analyzed the public interest and public interest media, the specific meaning of Chinese and foreign scholars from the analysis of the contents of the media definition of public interest, summed up by the media, the public interest should include the specific content that can fully reflect the needs of the audience; promote diversification, avoid homogenization; essence of non-elite and innovation; public service platform. And analysis of Chinese music radio producer in the production process is how to deal with the public interest requirements.Chapterâ…¤"music broadcasting and economic interests." Market as the basis of geographical division, the Chinese music broadcasting market is divided into:state radio-"The Sound of Music" in the market and the local music broadcasting market structure to the Central People's Radio, "The Sound of Music" and the Beijing Music Radio Taiwan and Shanghai three sets of music radio frequency of the music:Motion 101, Love Radio,947 as an example of classical music broadcasting market structure and market behavior.Chapterâ…¥, "Music Broadcast and Government Regulation." First analyzed the need for regulation of broadcasting music theoretical basis, and then analyzes the radio industry's regulatory framework, and finally the current production for a variety of Chinese music broadcast content regulation in details.