Study On Development Of Shenzhen Branch Of American International Assurance Co.,Ltd

From the U.S. sub-loan crisis of the Wall Street turmoil, and now it has evolved into a global financial crisis. Rapid development of this process, the number of large, the impact is huge, it can be said is unexpected. As the world's largest insurance company AIG (American International Group) in this financial crisis suffered heavy losses, 85 billion in loans was the Federal Reserve, the situation is still grim, AIG in the fourth quarter 2008 loss of 61.7 billion.As a former subsidiary of AIG in China AIA (American International Assurance Company Limited) March 4, 2009 officially announced from AIG, ready to set up a group.AIA is facing the most difficult historical moment, the plight of how to maintain a clear strategic thinking, weighing the interests of all parties, by virtue of a good brand for in-depth strategic adjustment, it is essential in the current. AIA is facing a transition, or re-birthday, the correct formulation and implementation of strategy is the premise of guarantee the company's future development is the most important step.As American International Assurance Company Limited Shenzhen Branch can in this critical moment in history with the parent company's overall strategy for deployment, combined with the current life insurance market in Shenzhen of the actual situation, the Shenzhen branch of AIA in line with the strategic management, is the availability of an important guarantee for success. Therefore this paper by American International Assurance Company Limited Shenzhen Branch of recent developments in strategic research, to explore the development of a viable strategy for the program, and on this basis, the full pool of talents, capital and other resources, the use of our allies from the current historical moment AIG , to create the company's brand, for the near future to create conditions for the smooth development of the company and for the company to create the conditions to open up the market further.In this paper, a combination of qualitative and quantitative methods, and American International Insurance Company Shenzhen Branch's macro-environment, industry conditions and internal analysis, summed up the strategy element. The use of Analytical Hierarchy Process (AHP method), the external factors evaluation matrix (EFE Matrix), internal factors evaluation matrix (IEE), SWOT analysis matrix techniques, the company's opportunities, threats, strengths, weaknesses to carry out a quantitative analysis of evaluation of internal and external factors, to develop American International Assurance Company Limited Shenzhen Branch of a number of strategic options. Then, the Strategic Plan through the use of quantitative matrix method (QSPM law) on the comprehensive evaluation of options, arrive at the company's development strategy in four areas, namely, market development strategy, adhering to long-term and stable development strategy, product development strategy, marketing Services independent accounting, self-financing strategy. And to put forward concrete measures for the implementation of the strategy.