Research On The Development Strategy For Dong’s Railway Logistics Group Co.,Ltd.

The fourteenth five-year plan of the state,which provides support to logistics enterprises in the formation of protective policies,has opened up a vast potential for growth and expansion for the logistics industry in the railroad sector.This is due to the rapid expansion of China’s logistics services industry,as well as the continuous development of logistics and other trade-related industries,and the reform and implementation of pertinent policies.Furthermore,the frequency of economic and trade exchanges is growing,providing a wide range of opportunities for the logistics industry.The Jilin East Railway Logistics Group Co.,Ltd.studied in this paper is a logistics and trade group company with solid infrastructure and profound heritage in Jilin Province,which grows up by railroad development.The company’s current scale of operation reaches 260,000 square meters,and its main business is commodity trading and logistics and warehousing services.With the continuous development and growth of the group,the growth of competitors in the industry,the transformation and upgrading of the supply and warehousing model and the aging of the company’s organizational structure and the lack of fresh blood reserves of high-quality personnel,Jilin East Railway Logistics Group Co.These factors directly lead to the slow pace of Jilin East Railway Logistics Group in the process of achieving the sustainable development of the group as a whole.In the overall environment of logistics and trade,all kinds of logistics service modes are competing,such as steam,air,shipping and other logistics transport modes will seize the market share of railroad transport services at any time.2023,under the background of the era when the epidemic is over and consumption upgrades and economic uplifting are beginning to appear all over the country,how should Jilin East Railway Logistics Group Co.Ltd.should grasp the current opportunity,so as to obtain more and more favorable development opportunities.Based on the answers to the above-mentioned problems,this thesis further clarifies the future business development goals of Jilin East Railway Logistics Group Co.Ltd.by analyzing the external and internal environment,analyzing the strengths and weaknesses of the company in the industry by using the PEST model,analyzing the political and legal environment,economic environment,social environment and technical environment,analyzing the opportunities and threats,strengths and weaknesses of the company by using the SWOT model,clarifying the short-,medium-and long-term development goals of the company,grasping the opportunities and challenges that may arise at any time,and conducting a development strategy study of Jilin East Railway Logistics Group Co.It is hoped that some data and results presented in the process of the study of Jilin East Railway Logistics Group Co.,Ltd.can help other enterprises in the industry to get inspired and contribute to the flourishing development of the railroad logistics and logistics industry together.