Effects Of Network Events And Strategy Analysis

Network group event refers to the real phenomenon or event which has caused the emergence of the network,and was widely reprinted, the formation of public opinion.traditional media and government pay attention to the event.The complexity of the network society decides the complexity of the network group event. Therefore, the network can be based on group classification of the incident sources of information, nature of the incident, the public response as well as several dimensions of the place to think. Network Group Events Group events in general have a multiple, premeditated nature, variability, spontaneous,emotional, unorganized and non-stability characteristics. In addition, the network group events and some unique features such as the sudden, multi-source, interactive, wide-area nature, difficult to control, visibility. Throughout the event the network group formation, development, and decline of the communication process, we can spread the network process model groups of events can be understood as the linear mode and power mode.Since 2003, China had entered the network group event eve,because of the network's civil rapid development, social conflicts, network media, consumerism, local governments are closely related to the disposal of poor planning.Network group event is double-edged sword.On the one hand, the Internet community events reflecting the feelings and deeply affect the formulation of public policy.On the other hand, breeds such as the network of violence, human flesh search and network trials and other irrational factors had caused some negative impact.What factors had influenced the evolution of the network group event?first of all, the traditional media and interact with the network media agenda is to promote the formation of network development and evolution of group events and lead to greater social effects of important factors.Question from a network perspective, involving Sangong sector, the wealth gap, corruption and so easy to touch the most sensitive nerve of Internet users.Network mass incidents, is also the test of our government's ability to govern.I believe that the correct response to network events have to be quickly discovered network public opinion, a clear subject of public opinion, take the initiative to set the network agenda, respond seriously question the issue, timely authoritative comment.