Study On Traditional Mainstream Media Reported Network Hot Events

Now, the online media is considered after the three traditional media following the newspapers, radio, television and the fourth largest media "has become the main positions of the expression of public opinion and demands, the growth of a new public opinion can not be ignored field.The spread of the new media environment contributed to the status of network endless stream of hot events, and these network events is not confined to the network at the same time into the vision of the traditional media. In the communication process of the network of hot events, Internet users, Internet media, traditional media is an important pillar of support in this process.Based on the different traditional mainstream media’s "The People’s Daily" and "The Southern Metropolis Daily" for example, the comparative study of the two newspapers how to report three pieces of different types of network hot issues-TangJun’degree, Li gang events, Yi huang events in2010. Content analysis from a number of reports in two newspapers, reported that genre, the way of reporting, report time, report content and interactive with the Internet public opinion in these six aspects of analysis. The results show that the traditional paper media reports on the network hot events and general news coverage is common, but also has its own characteristics; different types of newspaper coverage of network hot events there are some differences.Through research, to further explore the traditional mainstream media initiative in the network hot spot coverage of events, play and grasp of the direction of public opinion, proposals for the rationalization of the traditional media to play a better role of guiding public opinion in interactive and new media.