A Research Of The Application Of Competitive Intelligence Into Small And Medium-sized Enterprises In China In The Period Of Economic Crisis

At present most competitive intelligence(CI) activities is conducted by large enterprises.The application of CI into small and medium-sized enterprises(SME) in china is at the very beginning. Most SMES in china are lack of basic intelligence ability.This paper points out that competitive intelligence is of vital significance to small and medium-sized enterprises under the circumstance of economic crisis(EC) on the basis of analyzing the present CI application status in SME in china.First ,this paper is to introduce three subjects which are the key fileds in this paper——CI,EC,SME:the definition,role and content of CI;the essence and result of EC;the feature and role of SME.Then ,the relations between CI and SME,EC and SME is respectively analyzed.Second,CI demands of SME in the period of economic crisis in china is analyzed based on time dimension(before,amid,after EC).Intelligence demand amid EC is the focus in this part.Second,this paper establishs organizational structure of SME in the period of EC——the intelligence league of SMES and college, intelligence league of SMES in local area,the intelligence league of SMES and institute of scientific intelligence researching. finally, The steps and contents of CI application in SME in the petiod of EC are analyzed in detail:①intelligence collection,including official channels and unofficial channels;②intelligence analyzing,revolving in policy,market, industry, competitive opponent;③intelligence service,conforming some forms of intelligence service to SME in the period of EC.