Research In Enterprise Value Chain Construction Of National Automobile Quality Supervision Test Center (XiangFan)

This thesis mainly includes the contents of four respects: Enterprise's value chain analyzing; National Automobile Quality Supervision Test Center (XiangFan) and the basic situation introduction of international and domestic similar enterprise; Enterprise Value Chain Construction of National Automobile Quality Supervision Test Center (XiangFan); Enterprise Value Chain reconstruction of National Automobile Quality Supervision Test Center (XiangFan).By researching in the concept, intension and characteristic of the value chain, the analytical method of the value chain, value chain and enterprise's business procedure, the meaning of the value chain, etc., enterprise's value chain analyzing offer the theoretical direction for the t enterprise's value chain reconstruction.Concept of value chain is put forward first by Potter. Michael, an famous Professor of American Harvard, and Potter thought" every enterprise is an aggregate of carrying on the product, sale, sending and the auxiliary course of product, and all these activities can be expressed with a value chain. " It is a kind of tool seeking to confirm enterprise's competition advantage. To try to survive and develop constantly for a long time, in face of complicated and fierce environment of change, enterprise has to attach importance to research and construction of enterprise's value chain.Enterprise's value chain research and structure are all right through an analysis of value chain, finding existed problems of enterprise's value chain, thus enterprise's value chain can be reconstructed, moreover, it offers the powerful guarantee for the sustainable development of enterprises.Basic situation introduction of National Automobile Quality Supervision Test Center (XiangFan) and international and domestic similar enterprises. This chapter describes the basic situation and current situation of National Automobile Quality Supervision Test Center (XiangFan), as national laboratory committee approved with independent legal status third party inspection / calibration laboratory, and basic situation of domestic two main big rival's National Automobile Quality Supervision Test Center (TianJin) andNational Automobile Quality Supervision Test Center (ChangChun), in addition it has introduced the technological overview of service main automobiles organization of Europe.Enterprise value analysis of National Automobile Quality Supervision Test Center (XiangFan) analyses the basic activities and auxiliary activities of its.The chapter of enterprise value chain reconstruction of National Automobile Quality Supervision (XiangFan) to enterprise analyzes at present existing problems in enterprise value chain. These existing problems mainly include: Production procedure, marketing, service; research and develop; manpower resources management, and enterprise infrastructure.Aimed at above-mentioned problems finally, National Automobile Quality Supervision (XiangFan) should strengthen the advertisement and marketing popularization, expand popularity, strengthen marketing team, set up expert department of project propose, prove , submit a tender ,and negotiating; Strengthen manpower resources management; carry on business procedure reengineering; improve the service quality and service consciousness; effectively optimize customer's value chain through the construction application of the information system; pay attention to innovation and strengthen R & D; improve the management level of enterprise; setting up normal management system; realize value chain integration through implementing e-business.