Research And Realization Of Small And Medium-sized Enterprises' CRM System Based On ASP Platform

The world economy makes rapid progress in globalization and the market competiton is fierce.With the competition between the enterprises changes gradually from product to customer and to purchase greater market share and broader maket prospect,how to have customers'faith becomes the core question of enterprises.How to effectively manage customer information which is an essential enterprise resource becomes an urgent requirement of enterprises.CRM-Customer Relation Management is regarded as one of the solutions for this aboved problem.As a new electric business model which was introduced in US in 1999, ASP is already regarded as one of the main solutions for the future enterprise infomationization with the development of Internet. CRM application service system based on ASP service platform provides customer relation management application service by the combination of CRM system and the particular advantages of ASP model.This paper analyzes the service contents,service model and particularities of ASP model, bring forward the functional module of CRM system and three-layer-based system architecture.Take great research in information intergrating and sharing technology based on XML,designes information intergrating and sharing module including information intergration middleware layer and wrapper layer.Define good interface and provide Web service function with Web services technology to meet the requirements of heteromerous system intergration and CRM system update.Discuss in details the intergration of CRM and ERP,bring forward the intergrating technologies and channels to realize their seamless linkage.To resolve the data unconsistency question of CRM system,replication mechanism and data synchronization are introduced to realize data cooperation.Finally designes and realizes the CRM system according to small and medium-sized enterprises'actual requirements.The CRM system has wide application prospects in elevating the customer value .It points out the direction of development and has great help to enlarge competition advantage of small and medium-sized enterprises.