An Initial Study On CRM System Of ASP And Its Application In Small-and-Medium Sized Enterprises

With the popularity of internet and the upcoming of intellectual economy era, enormous changes have taken place in the world market, with its changing trend geared for speed and information competition instead of price competition and with its supply and demand oriented towards multiplicity instead of monotony.Such market transformation encourages the enterprise to make proper adjustment in its production model. The large-sized enterprises have successively completed the informationalization process, establishing the information system of their own. However, owing to the tedious system development cycle, high costs and high risks and heavy maintenance work, the informationalization is not realized in China small-and-medium sized enterprises. Based upon the above situation, Application Service Provider(ASP) emerges as one of the focuses in the current internet technology progress. ASP system is a kind of application which offers business clients a wide range of application means such as renting, management, sharing and operation through a central management device and which provides on-line or leasing service model with the respect of hardware, s1oftware and information. ASP system is a newly-developed model in the cyberspace economy after Internet Service Provider(ISP) and Internet Communication Provider(ICP). And ASP system lowers the threshold of electronic business for the enterprise.As illustrated above, the article reviews the informationalization status quo of China small-and-medium sized enterprises and analyzes their characteristics and model as well as the obstacles they confront in the course of informationalizaton. The article also presents an ASP platform applicable to the related enterprises who wish to realize the goal of informationalization.The article gives priority to studying the features of ASP system, its service type and model application. By introducing ASP concept to the enterprise progress and by combining the characteristics of the operation and distribution of the related enterprises and by reviewing ASP application status quo both at home and broad, a preliminary study is conducted on the internet structure, system framework and information model of ASP platform. And some analyses are made on its supply and demand, and the system model is established by means of Java component techniques.Finally, on the basis of the above study, the supply and demand of Customer Relationship Management (CRM) is reviewed, and CRM system application model and framework model of ASP platform are designed with UML, and the system database is set up, and CRM system of ASP platform is initiated and its application effects are summarized.