Design And Implementation Of Customer Relationship Management System For Small And Medium Sized Enterprises

China's small and medium enterprises accounted for more than 90% of the total amount of enterprises.At present,the demand for mobile customer relationship management system(CRM)is significantly improved,mainly in the mobile customer service.Thanks to the successful practice of large enterprises in advance,small and medium enterprises for mobile CRM can cover the business scope more clearly and efficiency in the process of building their own mobile CRM.Mobile CRM involves core data and business data processing and has the ability to become a platform for enterprise.With the increasing demand of small and medium enterprises for mobile CRM,mobile CRM market will usher in a significant profit growth.This thesis analyzes the customer relationship management system in the domestic and foreign research situation.Firstly the thesis nanlyzes the needs of customer relationship management system.The system function module mainly includes the system setting module,sales management module,customer management module,service management module,order management module,contract management module and statistical analysis module.According to the result of demand analysis,the overall structure,function module and database of the system are designed.System development is based on Restful architecture and Linux+Nginx+Mysql+PHP environment.The System is deployed in the cloud server.Load balancing and dynamic elastic expansion ensure the stability and reliability of the system.The system adopts framework7 as the front frame and is packaged with Cordova framework.Cordova can generate mobile phone application in both ANDROID and IOS system,which can save development costs and shorten the development cycle.So the CRM can be quickly applied to the enterprise management.Phpunit framework is used to carry out unit testingand Jmeter is used to to ensure that the system's performance can meet the multiple users of concurrent access.