Gender Perspective Of Chinese Tv Programs

Media on social development and public life are having a growing impact. People generally believe that the media will be a true reflection of real life, but the social gender theory argue that the media reflected the inevitable female image and after a male culture of the re-processing, the results become express male cultural expectations on women's roles, the male culture through the mass media to participate and completed the shaping of women's roles. The media seems to always put the image of women as a specific location system gaze of the object, from a gender perspective, women are men, the object of appreciation and hope that the men enjoy the image. Worldwide wave of three women's movement more rational and profound. It gradually covers the different races, different abilities, different class, different looks and different sexual orientation of women. It also includes a major breakthrough in male and other oppressed groups against the alliance, hoping to overcome the exclusion of early feminism.This paper from the full range of vertical and horizontal perspective analysis of contemporary television programs in the female image and voice problems. Through research I found that both women as the main producers of television programs, such as producers, producers, TV presenters or journalists, in their respective areas of work they have experienced some degree of voice Lack . Women as objects, for example, the image of women in television advertising, entertainment programs and reports are all in the image of women has largely been "materialized" or "otherness" and they become the object of men's watch, or even be for viewing works of art, completely lost its personality and individuality. As a female audience the existence of self-awareness has not yet awakened to the voice of women lack the correct understanding and grasp of reality and the lack of spontaneous changes in autonomy and other issues. Of course, the issue of gender equality in the world are a constant exploration, spiral up the problem, like China has a long feudal thought and the ancient concept of error for men and women, the social situation is the profound reason for the formation of of. This paper attempts to surface to the phenomenon of digging through the reason and the nature of things, hoping to find women in television programs, and even the whole concept of social gender balance, and reasonable development.