Television Channel Under The Brand Strategy Of Image Packaging Design Research

With the deepening of reform and opening in China, people's material life level constantly improve the quality of life for spiritual pursuit of rising, the spirit of the Chinese people as a meal in people's life, plays a crucial. In recent years, in order to satisfy the demand of the market, television channels in the unceasing increase continuously expanded programs in, and also make originally competition is fierce TV viewing share more hasten is intensified. The competition between TV channels are not content, form, the host of the competition, but entered into brand competition. "Brand" founded television channel makes television channel brand "has become the survival and development of TV will pursue. How can emerge in the fierce competition, the audience rating, television channel package undoubtedly plays an important role, TV packaging has become the overall image and establish channel, and channel style characteristic of the important means to attract the audience eye.Our television channel package from 1998 to now, by using just 10 years of conscious about time. TV practitioners in how to operate correctly grasp the TV packaging, meet many problems such as laws, only according to other fields of publicity packaging or foreign TV packaging reference for mimetism operation. Open screen, easy to see in the form of a column packing colors, excessive, beautiful ornate, but no connotation, audience do, Some unique and creative channel package piece expression means, but not the brand promotion channel effect. At present, we can have quite part of television in the use of TV packaging, blindly separate TV packaging effect is very good, but the whole package and channel conflict, even deviation, they don't know the final packaging nature and purpose, also don't know how to use the TV channel packaged brand strategy.In order to solve the existing problems, we introduce TIS theory, namely: television image recognition system, which consists of CIS theory to borrow. Therefore, TV packaging is established for television image recognition system. Television channel package as system engineering, as a well-trained symphony orchestra, including any component is indispensable, otherwise they will be left. This paper is the image packaging design is TIS the visual identity system theory. TV channels on TV channel image is the overall image packaging design, also is the TV channels, more precisely, VI design of visual identification of TV channels.TV channel package is the brand strategy of concrete implementation, therefore, all of our channels are in the image of the brand strategy under the guidance of the science and technology, combining with the Beijing television channel package design, analysis of Beijing science and technology channel image packaging design, and the concrete implementation in a series of theories, based on a television packaging, image design, existing problems and future development trend of domestic TV channel, so as to provide reference for the whole package.