The Research And Application Of Qilu TV Online Packaging

With the constant development of the TV industry, the majority of the audience rising demand for TV and enjoy the continuous improvement of the level of various television channels competition between the more intense. In order to attracted the audience's attention, highlighting the characteristics of their own branded channels, all stations on the TV more and more emphasis on packaging graphics. As part of the program video picture captions graphics techniques are constantly evolving to promote, from the development of two-dimensional to three-dimensional CG CG and three-dimensional on-line packaging, rendering the effectiveness and efficiency are constantly improving, especially in the blend of video and audio broadcast technology and real-time data acquisition techniques, the "online package" technology came into being.In this paper, Qilu TV application process and the effects of line packaging as an example, through continuous application to study the online package. In the first chapter introduction, describe the topics of the reason, purpose, meaning and research. Online packaging brand at home and abroad to do a comparison and on-line packaged in television use. Chapter II is online and traditional subtitles packaging machine comparison, detailed description of the advantages of line packaging, features, and different from traditional packaging, but also discussed above the CG can achieve functionality. The third chapter is online at the instance of the application package is divided into two parts, the first to Qilu TV, "Weather Forecast" program package, for example, how to use online program to complete the whole process of packaging. From the program analysis, creativity, production process, color, fonts, images and other aspects of movement pattern reference points. Then the problems encountered with the work put forward its own views. The second part is the line packaging systems and Qilu TV channel packages. According to On-line packaging systems for Qilu TV channel packaging this work process, the autonomy of the channel branding and originality to explore. The fourth chapter is online packaging trends.In this paper, the brand on-line packaging, features, expressions, practical applications, future trends, etc. discussed to rationalize the online packaging workflow of the channel deepened understanding of packaging and packaging sections. The contents of this research project is a technical analysis and creative analysis of the structure. First introduced at the technical level the characteristics of line packaging advantages. And then through specific pre-creative, design, practical application, to an example of replication can produce results.innovations of this article is to discuss and study a more systematic way on-line packaging production technology, based on the Qilu TV online packaging application, based on the specific part of the practical experience. In the early post-production technology, creative design and the integration of a breakthrough. Section of the online package through television production, the advantages and shortcomings of their analysis of sorting out the usefulness of the planning process. In packaging technology, the study primarily for on-line packed in the design and application programming. As well as the feasibility of integrating a systematic analysis to this article on-line packaging production as an experiment to test the direction of integration of technology and technical innovation. This study is also wrapped in post-production for the online application on the face and forward-looking broadened the scope of the study, from a specific TV programming package routines, set out in the packaging production line packaging multifaceted nature and broad applicability. This paper summarizes the various parts of the production process, studies each portion of the practical, combining with the actual situation summarizes a set of production process of program, and explores the feasibility of the basic processes.I hope that this article can provide help for other TV.