Taiyuan Radio And Television Station "the Goddess Came" Program Packaging And Planning Research

Attaches great importance to the commodity packaging and advertising promotion is a necessary strategy of merchants,TV programs,columns,channels of packaging should have certain similarities and the development of commodity.Packaging is the need of the development of television media itself,channel is the TV programs,columns,a symbol of mature and stable.TV packaging is for TV programs,columns,channels,and even the whole image of the television to an external form elements in specification and strengthening.Through the packaging can have individuality of programs and enhance the ability to identify the audience to show establish the brand status of the program.This topic by the author personally involved in the planning and presided over the goddess to the taiyuan television show women consumption practice,for such program packaging program,program planning is studied.First of all,this paper expounds in detail the meaning of TV column packing,and then to the main problems in the column pack.ing,in turn,are analyzed,and finally found the corresponding solution.Proposed the TV column packing can reflect personality such purpose,how should make it different,grasp the core content of the column,find highlight individuality of columns on the innovation point of view.