Research On Image Packaging Design In TV Channel Under The Background Of Semiotics

In recent years, as our country has made many policies about the cultural industry to advocate the development of cultural industry, the media has made a lot of modification and improvement to the TV packaging industry, but there are a lot of phenomena of homogeneity in the domestic TV channels. How to emphasize individual differences in TV channels, how to avoid the problem of homogenization, and how to maintain the position of TV media in the market are worth the attention of the multimedia issues. At the same time, the competition between TV media is mainly in the aspects of program innovation, audience rating and share of advertising. Therefore, to meet the psychological needs of the audience, TV channel must analyze present situation at the full and multi angle and highlight the personality differences of TV channels, so that it can stand in the fierce competition and establish its brand image.In the mass media, TV package, as a kind of commercial and cultural dual property, not only can spread the brand concept of TV packaging, but also can express the idea of the TV station column and even cultural symbols, thereby enhancing the audience’s awareness of TV packaging symbols through the construction and interpretation of symbols. However, we must take into account the needs of the audience and the understanding of the symbol before the construction of the symbol, so that it is conducive to the spread of the brand image of TV packaging.From the semiotic perspective, combined with the classic case of international TV package English Channel, Economic Channel of CCTV, Hunan TV is analyzed separately pointed out in television broadcast packages in the packaging and packaging from broadcast importance to study packaging symbol nature, meaning that television packaging symbol spreading process. Then, find the appropriate TV channel package from the theoretical point of semiotic theory, respectively, and signified, the symbol Pierce trichotomy, TV Signs Spreading relationship with longitudinal horizontal angles, the TV package symbolic significance Construction analyze; and through the extension and identify further connotation, meaning the audience is not in full accordance with the spread of television to interpret symbols build television package, and easy to convert some of the symbols and misread, you need by extending its symbolic significance for TV package indicate the direction and way of functioning. After interpretation of the above theory and TV branding symbol, initially proposed the development trend of television image packaging design for injection cultural symbols, humanities connotation achieve marketing purposes; emphasizing personalized channels; adapt to new media technology and media convergence trend; TV media brand overall marketing. Thus, further proposed innovative approaches to television images focus on packaging design for local symbols; popular symbol concern differences and audience interpretation; multidimensional form of visual symbols and brand building; combined with multi-aware audience decodes the next five senses. Finally, the paper will be Hunan TV Television Channel as a case analysis, the innovative method of television image packaging design verification and interpretation.