Domestic Television Package Development Misunderstanding

Since 2003, "TV packaging" quietly become China's TV media in a spontaneous "epidemic。" By the television channel packaging more media attention, the attendant is one wave after another channel packaging popular craze, a time of the Gulf Arab television stations。But behind these beautiful scenery in the operation there is a clear misunderstanding。This paper introduces the television (including TV shows, columns, channels) and its packaging concept to the current development situation in the country, the author domestic television packaging errors in the development of an analysis of the proposed television brand management strategy this concept。Sketches from the TV packaging will gradually scattered at the local co-ordinate the overall direction of the future development trend。...