The Implementation Of Brand Strategy, Creating A Visual Feast

In today’s society, worldwide product homogeneity is becoming more serious,people pay more attention to the cultural consumer goods with originality andfreshness, so now the variety of products, quality are no longer the core of thecompetition in the market, the fierce competition between the brand images turned tobe more important. In recent years, the image of the brand of TV channels has becomea hot topic in the field of design. In the past, the content-based competitive strategy isa long-term adhere to the principles of the television industry. A variety of programcontent for the channel result in higher ratings, the high share of the ratings and bringa high return on advertising investment. Thus, the content is simply the survival of TVchannels, as the product quality is an important guarantee of the products sellingwell. However, in the increasingly fierce market competition, how to make similarproducts to consumers in the range of environment, brand image plays a crucialrole. Compared to brand image of simple commodity in the market, the importance ofthe brand image of the TV product is more significant, the reasons expressed as twoaspects: First, most of the provincial TV programs orientation, the format is verysimilar, we can see the media of our country is with a very high degreeof homogeneity,"A Thousand of cannels have the same face". To face that all thechannels are extremely similar, form has to be the powerful weapon to createcharacteristics of a channel. Secondly, audience choose channels by a high degree ofrandomness, they will change it if in two seconds the channel cannot attract audiences.If the channel is more attractive, then only the probability for audience to chance itwill be lower. In a few seconds time, the form is more convincing than content, moreeasier to attract audience; so only make full use of resources, to form a channel’s ownunique advantages, distinct channel brand images can be established in the minds ofthe audience, in order to make the gap with other competitors bigger, and thus for thechannel to win a broader space for development.Direct broadcast network of satellite and the popularity of digital TV also give unprecedented challenges to television industry which is called the absolute strengthof the media. Today’s TV media industry is no longer a scarce resource, the mediamarket which was a seller’s market has been replaced by the buyer’smarket. Competition in the television industry has been in full swing, the televisionchannel brand images design is becoming increasingly valued. It is not only simplelimited to visual performance, it is a system integration process for TV channels fromprecise positioning to integrated visual design then publicity and promotion. Althoughdomestic television channel brand image design has made significant progress, theformation of the embryonic form of the brand, but the development is not yet matureand perfect, the majority of a mere formality, to follow suit style, there is no real formfor their own characteristics. Therefore, a new perspective for systematic andscientific research on the television channel brand image design, helps to improve thetheoretical system of the TV channel brand image design, to make up for the TVchannel brand image design theory lags behind the creative practice of blank, isconducive to management definition television channel brand development context, acomprehensive understanding of the development trend of the TV channel brandimage design theory.The brand image of the TV channels, is responsible to attract the eye, adding tothe impression that the important task of passing philosophy, it is a gorgeous coatdraped in the body of TV channels. How to make positioning of the brand image ofthe TV channels accurate, highlight the features and how to avoid formal, leaving thecycle of bandwagon, that’s what this article is going to face. To make TV channelsstand out from brand competitions, enhance its influence in the social and culturaldevelopment, we must continue to introduce new design concepts. This topic startsfrom the visual communication and branding point, the well-known U.S. brandmanagement guru Ike "brand identity theory supported, Analysis of the brand imageof the TV channels to design the importance and feasibility for the development of theentire television channel. Summary of design methods, explore the design principles,and tap the space for development in the process of analysis, interspersed withexcellent domestic and international cases, three specific applications of the design elements of a comprehensive interpretation of the TV channels around the "idea" ofthe "visual" behavior "dialectical perspective brand image design. Strive to previoustheoretical studies based on more comprehensive and in-depth, the expectedtheoretical results on the real practice of guiding significance and reference value,prompting the TV channels to create identification, originality and value of brandimage, to bring the audience perfect visual experience.