The Phenomenon And Reflection Of "Live Broadcast" Under The Cultural Carnival

In recent years,with the rapid development of the live webcast,it has gradually become widespread in people's daily lives and is increasingly sought after by the public.In the era of the Attention Economy,the strength of the attention does not only directly bring about huge economic benefits,but also a series of phenomenon such as the vulgarization of live content,marginalization,and frequent occurrence of chaos in the live broadcast industry.The prosperity of the webcast is not only an economic phenomenon but also a cultural phenomenon.The emergence of such cultural phenomena reflects the disorientation loss of the spiritual culture and entertainment pursuits of the public,especially young people.The focus of this article is not limited to the loopholes in the moral criticism and legal supervision of webcasts,but try to analyze the phenomenon of“cultural revelry” in the live webcast.The article uses the research method of online virtual ethnography to summarize the interactive mode and basic characteristics of the live web platform.The landscape of the “national carnival” in the web broadcast platform will be presented and the driving factors behind the carnival will be analyzed.In the end,the article analyzes and criticizes the problems behind the “national carnival” phenomenon of the webcast,and puts forward strategic suggestions on this basis.The research found that: Web casting is a multi-platform chained structure,which is different from the closed structure of traditional network communities.The interaction between anchors,bullet screen and gifts sending are most common interactive methods within the Inke platform.There are also a large number of cross-platform interactions.The phenomenon of cultural carnival in the live webcast is mainly manifested in rewarding carnival,scene carnival and discourse carnival.This article further pointed out that the problems behind the live webcast cultural carnival,the public should reshape the cognition of webcasting.When using the media,the public should not focus on low-level tastes,but should rationally examine the changes brought about by new media technologies to people's lives and ways of thinking.