Basic On Carnival Theory For The Short Video With "Netwoked Popular Music" In Tik Tok

In recent years,the short music and video mobile application represented by Tik Tok,has risen rapidly.Many brainwashing music has been popularized in network,and the majority of the people have been involved in the carnival of the short video with“Networked Popular Music”.On the basis of Bakhtin's carnival theory,this paper uses the combination of content analysis and case analysis to select 75 pieces of networked popular songs and 225 pieces of short videos with these songs.In the platform of Tik Tok,the content characteristics of the "Networked Popular Music" short video and the carnival traits presented are studied,trying to explore the social motives behind it,and judging the carnival phenomenon with dialectical vision.The study finds that the theme of "Networked Popular Music" short video is rich and diverse,and the short video expands the seven themes of "Networked Popular Music",forming 13 themes such as skills,love,entertainment,and beauty.Most of the creative groups of "Networked Popular Music" and short videos are ordinary people.The characters they shoot are mostly young people.The "Networked Popular Music" short video has the characteristics of nationality,rituality and subversiveness.The specific expression is that Tik Tok becomes an open carnival square,and the whole people enjoy the right to freedom of communication and equal dialogue.Onlookers discuss stars,encourage and support for ordinary people,then they achieve rituals of dislocation of stars and crowning of grassroots.This process is accompanied by the release of pressure and the ridicule of others.The public has subverted the serious official daily life by useing discourse form with unconstrained words and deeds.Also,the public has subverted the image of the characters in reality by highlighting and reviewing various parts of the body.The popularity of post-modernism and visual images,the economic interests of organizations and individuals under the consumer culture,the pressure of individual release and thepsychological need to achieve a sense of accomplishment have all contributed to this carnival.Although the carnival is open to all young subculture groups and breaks the monopoly of professional audio-visual producers,it adopts oderate and indirect rituals to resist authority,and its meaning is weakened by the erosion of entertainment consumption.Although people are happy in the emotional group carnival,they gradually lose the ability to think independently and fall into the irrational state of blindly imitating others.Although the short-lived "Online Carnival" can be realized,it has hidden factors of not being free and inequitable,and it is even more difficult to incite the long-lasting reality.Ultimately,It inevitably becomes the imagination of virtual Utopia.