Research On Carnival Phenomenon Of Entertrainment In The New Media Environment

With visual culture as the center of mass media culture, the bias to the perceptual shape of the mirror age changed people’s way of thinking to receiving information. The new media environment which signed with the network and mobile client, mobile phone, gives full play to the interactive features. As the medium of this kind of application’s main group, youth group who mixed all kinds of subculture element symbols. In the form of a small tribe, they profoundly affected the network new media platforms and inclusion degree of the scale of the entertainment content production.Environment of the media in which the sound and image occupy the dominant position, a great number of entertainments which focuses on the language expression and speech appears, the communication of "speech" has become the focus of the production of the present program’s content. The "Qipa talkshow" was produced by the IQIYI, which emphasized on the content status of "saying", the characteristic in program planning and production of language Carnival performance is more outstanding.The introduction discusses the theoretical and practical significance of this study. From the square to the Internet platform, the laughing field becomes a audio-visual virtualization environment. The first chapter looks at the changes about the means of how public was "pleased". Chapter 2 and chapter 3 respectively from two aspects:the variety of language and the program image shape analysis content carnival features. The fourth chapter reflects on the phenomenon of today’s carnival.Variety entertainment as an organized participant in the tide of carnival,by laughing noisily and wildly to cover the essence of commercial society leisure industry. In the topic of only in and interact with users, breaks through the previous topic, overturns the supremacy of the state, the collective ideology gradually. These seemingly on the traditional beauty and ugliness, refined and vulgar interpretation of subversion, group and individual value, on the one hand, in the social landscape of "entertainment" glitz noise and at the same time, it also means that the era of "meaning to" advocate. Carnival revise our perception of life essence and classic, which talks about "direct experience". Entertainment content as the most direct manifestation of the production of the most direct embodiment of the new media era of the overall Carnival phenomenon is the body’s attention, the evaluation of the advocate, the individual freedom of publicity.