Study On Development Strategies Of Life Service TV Programmes In Audience Division Age

Obviously, the concept"Audience division age"declares the coming of a newera. Since the last decade of the twentieth century, as the increasingly fiercecompetition in China's television industry; TV programmes supply is more thandemand; the audience is dividing, China's mass media has to face the fact. Audience'sdemand division is formed fully, the acceptance for information of groups fromdifferent levels tends to fixed. The tendency is deepening and precising. It also hasmore and more influence on life service TV programme. Under this condition, the keypoint of such kind programme is : How to attract more audience? Consequently,discussing the development strategies of life service TV programmes from the aspectof audience division is practical and meaningful.Audience division age is also a promising era for life service TV programmes.Comparing with the fierce competition in China's TV field , the market of life serviceTV programme still has immense space. Life service TV programme—the fieldwhich is the most related area to people's life will become the real"blue ocean".However, China's Life service TV programmes producers'lack the awareness ofaudience division. Most programmes have similar contents and styles. In order tomeet the audience's demand, the producers have to accept the fact and take audiencedivision development strategies; re-positioning, find their own audience and transferinformation accordingly. They must commited to their own personalized branddevelopment; creat audience and"potential audience".Audience's demand for life service TV programmes and strategies of the latterare put under the microscope in this thesis. This thesis also analyzes the change of theaudience-focused TV media's communication modal under the pressure ofcompetition. Life service TV programmes should re-position according to theaudience, create its own brand.This thesis includes five chapters. The preface talks about the researchbackground. Research achivements in this area and research aims, meaning andmethodology of this thesis are also showed in this part. The coming of audiencedivision age and its influence on the TV media are discussed in the first chapter. Thethird chapter analyze the audience's action and the certain audience of Life service TV programmes. The fourth chapter analyze the condition of both Chinese and foreigncountries'life service TV programme. Problems and merits are both pointed.The lastchapter focus on the development strategies of life service TV programme in audiencedivision era.