Research On Ambient Media Development Based On Audience Life Style

With society development, the economic progress and the technical renewal, more and more information has flooded in our life. As the types of media are growing, all kinds of new media are developed and used unceasingly, which make the media environment getting more complex. The traditional sorting scheme, which concluded the outdoors media from taking out television, broadcast, publication, network and so on several big media, can not adapt to present circumstances and the information propagation mode, and it needs the further research and classification. Today, the audiences are emphasized as the central of information dissemination, so this research of media development also starts along the path of audiences' life.The ambient media emphasized on the environment facility use and the information transmission for the audiences; the environment should be each environment around the audiences. The life style of the audiences is influenced by the culture, the values, the resources, the belief and the law and so on many factors, and the ambient media development is the objective representation of the life style. According to audiences' basic necessities of life and so on aspects, the environment will be induced into the live environment, the journey environment, the expense environment, the traveling and the leisure environment and other environment and so on. Based on the environment of the audiences and combined with the actual case, the article generalizes the type and the characteristic of the ambient media, summarizes the ambient media behavior in service, and discovers the present question of the ambient media in order to research the development of the ambient media.