Discussion On Local Life Service TV Program Status And Development

On the TV screen, the life-service program is not pulling the channel viewership of the main types of programs, but it is to deliver practical information as its mission to highlight the humane care and civilians consciousness as the core, through diverse performance practices and techniques firmly occupy a place in the TV screen and loved by the people. With the continuous development of the television broadcasting industry, life service program, also on the basis of the original program content and type continuously explore the road of innovation. With the increasingly fierce competition in China’s television industry, television programs oversupply, the the audience market continues differentiation, TV media in China are faced with the reality of audience development. Focus of this trend of life service television programs is also growing. Faced with this situation, how can the program has won more viewers, has become an imperative of life service program. Focus of the media audience, refers to the huge audience is divided into a number of small groups; program form, in accordance with the target audience, the more specific, specialized positioning programs. Since the1990s, with the rapid development of China’s media and the the audience market continues differentiation, television media faces Focus development reality television media audience Focus tendency have launched a new coping strategies.The era of audience fragmentation is precisely the period of the TV life services program promising. But many of our life service television program is not enough awareness of audience fragmentation, the content is similar, the situation is similar to the life service programs are numerous. To meet the growing segment of the television audience and the rapidly changing needs of life service program must face the reality of Focus, the implementation of the massed development strategy; must be repositioned, to find their own target audience, targeted information delivery; must be committed to their own personalized brand development, using a wide range of image to meet the heterogeneity of the needs of the audience. A program may be subject to different age, gender, education level, interests and hobbies audience favorite, although this principle is the pursuit of the goal of the major media efforts, in order to form the high degree of aggregation of the audience, but in today’s highly developed media for the comprehensive strength of the medium is high. Therefore, the production of television programs for the different needs of the audience has become a trend in today’s world television development. Of life service programs should follow the development trend Focus, give full consideration to the the audience "the Focus Fencan" practical value orientation, according to the different needs of the audience, the application of different strategies to develop life service television program.For life service program, generally recognized in the industry,"useful and good-looking" standard selection practicality and performance of the content in the form of diversification still seek a basic standard of the future development of such programs, and the life of service type of program in the future how to get more room for development, and our TV people how to take precautions to grasp the future development of the core competitiveness? I combine Hefei local life service program. On the status quo and development. Mentioned method to the part of the author practice Hefei home "is a typical representative, highlighting the current situation and development of the local life service program; draw of Hefei home," the hit is not accidental by analysis, program topics of social, news, manifested in the form of innovative and lively, the key is to show times, has a rich cultural atmosphere, highlighting a fast and convenient service purposes, play media credibility "practical" effect. Through example,"a typical representative of the Hefei first home and local life service television program is a brief analysis of the present situation and development of television programs on local life service.In this paper, a total of five chapters, Introduction section provides a brief background of the topic, the purpose and significance of the presence of the discourse, and thus through the perspective of the domestic part of current research and class life, and the contents of this study, innovation point as well as the research method is a general description. The first chapter is the analysis of the trend of China’s current TV program form, and local TV life services program positioning, combing television programs aimed at better theoretical significance. The second chapter is elaborated the definition of the local life service television programs and the characteristics of the theoretical basis behind the status quo and development analysis. The third chapter is the audience for TV shows analysis of audience behavior and TV shows audiences classification analysis, part designed to help better implement positioning; Chapter status quo from our local life service television programs start analysis, exposition to practice voice of experience of the author to order reference successful life service television program, the problem of the existence of the depth of the excavation. Chapter will combine the practice where I work part a Hefei home "for example, to explore how to implement the development strategies of local life service television programs.