Based On The Audience's Demand,the Strategies Of Improve Audience's Viscosity Of TV Show

After the third scientific and technological revolution,the information industry rapidly emerged,and the development of Internet technology reached an unprecedented height.In this context,the traditional television presenter had ceased to exist,and on the advantage of various forms of new generation of new media show host emerge in endlessly,they in a glamorous appearance and avant-garde fashion thought and professional quality to grab the audience's attention.As a result,traditional TV hosts face opportunities and challenges that they have never had before.The so-called opportunity refers to that "TV program hosting" in the context of new media is very different from that of "TV show host" in the traditional context.On the Internet,traditional TV programs are not only broadcast on TV,but also can be broadcast via network terminals.Instead of interacting with viewers on TV,the hosts can interact with their audience on the Internet,and so on.The hosts can connect with they audience through the Internet,receive real-time feedback,and maintain the relationship between himself and the audience,thus increasing the audience's viscosity.The so-called challenge refers to the rise of video app on video platform and mobile terminal in a large number of network video platforms and mobile terminals,which has grabbed the market and audience of traditional TV programs.For a TV show,its competitors not only from the side of the same type in the TV broadcast of the program,but also from the PC or mobile device such as mobile terminals on the network video programs and even new media broadcasts.In this context,for traditional TV show host,there are a lot of will to change and improve,the most important thing is to show host together with audience demand analysis,to enhance the audience the effect of viscosity.This paper mainly studies the TV host the audience demand for TV presenter audience viscosity increased importance,how to understand the needs of the audience and the presenter should be how to combine the audience demand analysis to improve the effect of the viscosity of the audience in order to achieve good show the three interrelated problems.