| Livelihood issues are key issues in relation to the development of our Party and country.Our country has always been calling for satisfying people's material and spiritual life so as to improve their living quality practically and effectively.TV life service programs,as a kind of important program type,obviously play a vital role in enriching people's spiritual life and improving people's living quality and happiness index.And also,the appearance of new media has broken the situation under the rule of traditional TV media.New media brought not only huge development opportunities but also big challenges to TV life service program.In the environment of new media age,producers of TV life service program should size up the situation,seize the opportunity,and understand the transmission characteristics of new media age and peculiarity of service programs.With continuous innovation and development,they should create personalized program brans and promote their competitiveness.In order to realize leap-forward development,they should also build a medium platform to widen transmission channels,transform their business model to make service industry chain.In this article,the development path of TV life service programs in new media age will be studied based on correlation theory in Communication.The article is divided into four parts:First,systematically tease TV life service programs mainly in aspects of concept definition,development history and development status.It is mainly to illustrate several questions: What background is the television life service program formed in,What stages of development have such programmes gone through,and what kind of development status is the TV life service program in the current stage.To lay the foundation for the writing of the later parts.Second,summarize the development opportunity of TV life service programs in the over-all environment of new media.Mainly in order to explain the question of what changes have taken place in the development of television life service programs,and what has the new media promoted for the development of TV life service programs.Only by understanding these two problems in detail can we make the relationship between the new media and TV life service programs more clear,and find the best way to integrate and cooperate,and sum up the development opportunities of TV life service programs in the newmedia era,including providing materials for TV life service programs,changing program form of TV life service programs,diversifying the transmission channels of TV life service programs,and making TV life service programs more and more attractive.Third,summarize development bottleneck of TV life service programs in new media age by deeply interpreting the development status of TV life service programs and then analyze the problems of underpowered originality,complex audience structure,severe situation of audience flow,poor service effect,and low availability of new media.Last,explore and analyze the development strategy of TV life service programs in new media age.In other words,how should TV life service programs take advantage of the new media platform to play a greater advantage.After analysis,a few strategies are summarized.From producing ideas,content production,propagation mode,brand building,and industrial management.From the point of view of production philosophy,it is possible to use Internet thinking to change the concept of business production.For example,in the process of program production,we can change from audience thinking to user thinking.Big data thinking can be used to provide a more accurate service to the audience;At the same time,we should also pay attention to the feedback of data so as to form a good operating mechanism.In terms of content production,it is mainly necessary for the producers of programs to abide by the concept of "content is king" and strengthen the consciousness of fine service.This requires the program makers to innovate the content of the program first,and the second is to enrich the program form.From the point of view of communication,it is necessary to rely on new media platforms to extend the service of the program.For example,we can broaden the media platform and broaden the broadcast channels of programs;The interactive form of the program can be broadened and the user's interactive experience can be enhanced;It is also possible to implement personalized service and cultivate a loyal audience for the program.In terms of brand building,we can strengthen the integration of media resources and realize the sharing of content resources;It is also necessary to give full play to technical advantages and cultivate professional talents in financial media;At the same time,it is also necessary to formulate differentiated competition strategies so as to create a personalized program brand.Finally,it is necessary to develop some applications corresponding to the program from the aspect of industrial management in order to provide personalized services;It is also possible to broaden the business model and open up the offline service market;Andfurther promote cross-domain cooperation and broaden profit channels.Looking at the problem with dialectical thinking will be conducive to promote the rational development of TV life service programs and will also provide new ideas for establishing positive and healthy TV life service programs. |
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