The Operation Of Bus Mobile TV

Digital television (DTV) is one type of Audio-visual system that transmits animated graphics,sound and data signals through the digital compression technology in order to reach audience on time. At present digital TV is widely used on the public vehicles such as public buses, taxis and subways, which can meet people's needs of acquiring information outdoors by delivering news at any time.In February 2007, Singapore was the first to provide the Bus Mobile TV service for 150 million passengers in 1000 buses with air-conditions and 500 double-decker buses. Immediately after, Shanghai started the Bus Mobile TV project on October 2002.Subsequently,other 43 cities including Changsha,Beijing,Nanchang and Xiamen have also launched Bus Mobile TV projects. It has been several years with meticulous attempts involved since DTV was put into use. Anyway, the business operation model has become increasingly well-rounded in the process of exploration and practice.The subject investigated is Bus Mobile TV. The theory of media economics is used to expound the industry condition and analyze the challenges, advantages and so on. Apart from that, some insightful views and suggestions have been put forward with particular focuses.