Chinese And Foreign Media Capital Operation Is A Comparative Study

At the beginning of 1990s, following the rapid development of our country's capital market and the start of media industrialization, some media has already begun to think about accumulation and circulation of money through the way of entering the capital market in order to absorb the social fund, and strengthen one's own strength. In the year of 1994, Shanghai Oriental Pearl Limited Company, which is the first media joint-stock company in our country, was listed formally. After almost ten years' development, now it has more than ten companies, who set foot in the media industry of culture, and accumulate and circulate money through the way of entering the capital market. Media development has entered a new stage.At the same time, we should also see that at the earlier stage the activities of accumulation and circulation of money are in disorder because there is not a relative mature operation criterion to guide. And the media theory circles' understanding to economics of the media capital operation lags behind the capital operation practice of media itself, so it has caused the theory to be divorced from practice.Comparatively speaking, the capital operation of external media has already had a history of more than 100 years, and has created such as Viacom Corp, News Corp and some other world-class media giants. They really have their distinctive qualities in capital operation, and it is worth our studying and using for reference.Utilizing the mature western modern economic theory and successful experience of the capital operation of external media, this paper attempts to compare Chinese with foreign, to analyze the current situation of the present media industry's capital operation in our country and questions existing in the course of operation, to point out the way of their development, to try to offer the theoretical and feasible criterion of operation for capital operation of our country's media industry.The paper has four parts. Chapter One Introduction mainly talked about threequestions. First is the proposition of the capital operation background. Second is the feasible discussion of interaction between the media and the capital. Third is the significance of comparison between Chinese and foreign media capital operation. Chapter Two State Analysis of the Capital Operation of External Media mainly discussed about three questions. First is the analysis of economics from production and management to capital operation of media. Second is the capital operation idea of external media. Third is the capital operation state of present external media and risk analysis. Chapter Three Capital Operation State analysis of Our Country's Media mainly discussed about two questions. First is the basic situation and characteristic of the capital operation of our country's media. Second is the analysis of the dynamic background and questions existing in the course of our country's media capital operation. Chapter Four Conclusion tries to offer the reference that can be operated for media industry capital operation development of our country.