Study On Experience Consumption Of Mobile Media In Context Of Attention Economics

With the blowout development of the Internet and the change of people's living method,the popularization of smartphone and innovative experience brought by mobile media are increasing by the day.Human's economy goes through the natural agriculture,standardized industry,humanized service and now it comes to the personalized experience mode.Under the Internet economy with the characteristics of information blast and attention disorder,customers are paying more attentions to the experience and feeling brought by the consumption.However,the media strengthen and broaden the construction of experience consumption.Consumer experience media and products based on the switch-over of mobile media have permeated into various areas like news,commerce,service,advertisement,mobile payment,etc,which not only broadens consumers' multimedia and multi-sensory experience,but also effectively collects offline resources to create accompounding experience for consumers.Mobile experience is a market trading attentions,also,it brings various free welfare to consumers.On account of related theories in attention economics and through the study on innovative broadcasting method and dynamic plot switch-over brought by mobile media,thispaper illustrates consumers' multiple compounding,experience and feeling from their behaviors to psychological aspects when they are using mobile media based on fact research and content analysis.In addition,when mobile media and living method are integrated,the study on method innovation and demand of media experience resulting from science and technology development will have significant effect on promoting commodity individualization.