Research On New Media Platforms Development Mode Under The Perspective Of Economics

In the development process of new media presents a completely different situation with the traditional media model that is the platform-based development model, this development path in the Internet information age will be the emergence of new business models and innovative business model of media economy environment and media sides and the constant pursuit of economic results. So from the perspective of economics research and analysis that is different from traditional media, new media business model is to advance new media research and in-depth understanding of the important methodological new media. In the economic context of the information market is having a bilateral property market, it has a strong network effects, in the role of network effects, new media platforms can quickly gather mass users, and integrate all endpoints on the platform by platform operators resources to enable the production of information and become efficient cogeneration phenomenon, the development of this platform also benefit from wide audience, into "free economy" era, and the diversification of the production of information but also to meet the needs of different audiences, improve the satisfaction of the audience experience, give full play to the "long tail economy" magic.The new media platform development of economic motivation from external motivation is concerned is due to the entire media industry, the macroscopic economic environment have changed, resource endowment from scarcity into abundance, state of the market by the whole for the fragmentation transition, while the inner vivid due mainly innovative business models; and the value of new media platforms is mainly reflected in its development of bilateral economic model construction. Construction of key bilateral mode is to supply-side economies of scope changes in demand-side economies of scale; If the development of new media platforms want to get great power, it must get rid of a single impede the flow of information to build unlimited extension of value-added services, and promote the integration of information flow, capital flow and logistics platform, to create a service-oriented new media platforms.