| The boom in the popular media development present, in order to adapt to the present and future fierce competition at home and abroad, from central to local levels in the media by reform and innovation, trying to find the means to improve circulation, ratings. There are many successful cases, whether Hunan TV’s entertainment, or Anhui TV’s TV academic and industry, eventually agreed:news kind product development of mass media is the road of sustainable development. This paper attempts to develop a mass media economic new methods, get rid of advertising, named, sponsorship and other conventional methods, regression news itself, to meet the current urgent news made platform, news made the concrete practice of the newspaper.This paper, from the Angle of media economic news events redefines the concept, stressing the economic operation. The article sums up the characteristics of news events before, revealing newspapers, radio, television and other single media technology background economic value significance. In network media big development and the current media mergence trend technological background before all of the media and comparison of the mass media operation of single relationship and difference. From media technology innovation leads to the premise of social and cultural change, the recent news events before, different from a single case of media, revealing omnimedia communication in the news media economic attributes. With media economic theory as a foundation, the transmission mode of news events comprehensive and divides study is to identify the advantage and shortage of research the countermeasure and the improvement measures are proposed.By using the quantitative and qualitative analysis, the method of combining first by the former do empirical analysis made many historical data, then summarized in the latter do causal explanation from empirical analysis, the result of news events among the dissemination rule out, explores the media economic attributes. The concrete methods have content analysis and case study in a wide range of occupy the basis of historical materials, comprehensive, systematic, scientific make causal explanation. Besides using sociological research methods and theoretical foundation and economics as media research means besides, still have the media pointed out. meanwhile many classic and critical school for the title, theory is studied in this paper to make both the positive and negative side argument, and strive to research result is reasonable and effective. |
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