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The Operation Of CTTV

Posted on:2007-08-18Degree:MasterType:Thesis
Country:ChinaCandidate:W JiangFull Text:PDF
GTID:2178360185993175Subject:Journalism
Abstract/Summary:PDF Full Text Request
Recent years, media industry developed very quickly which crate many unbelievable achievements.2005 is a important year during that appeared so many new medias, such as movable TV, mobile TV and so on. As one of these, CTTV is a new and developing media. CTTV was appeared by the result of laws of market. Its appear is the sign of china media industry. This article is mainly about how to run CTTV that can also give advise to other new media. This article developed many new ideas to run CTTV.The whole article has 6 sections.The first section is the research background, purpose and means.The second section is introduce the economics of mass-media and the relationship between economics of mass-media and how to run CTTV. The third section is mainly about the reasons of CTTV's appearances. There is three reasons, the first is the law of supply and demand, the second is the rare of resources, the last is profit's attracts of capital.The fourth section is the analysis of actuality and threats of CTTV's operation. The market structure of CTTV is something of monopoly that can promote its operation. CTTV has many advantages like it can attract many people's eyes and it can influence people's activity. The most important is that its has a singular channel. Except that, CTTV also has many barriers.The fifth section is about the advice of how to run CTTV. It is the most...
Keywords/Search Tags:economics of mass-media, CTTV, operation
PDF Full Text Request
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