Decoding For Him Magazine And The Fashion Media Culture Behind It

In this paper,Chinese For Him Magazine is chosen as the research object.This paper will analyze the entire periodical that have already published in detail,and study the intrinsic characteristics and the extrinsic style of this magazine.It also will unscramble the meaning of code hidden under the text by considering the whole developing status of Chinese men's fashion magazine,most important of all,it will find out how fashion magazines can lead and form the culture concept of social groups by researching this magazine intensively.What the fashion magazine want to do is not try to give readers what they want,neither to ignore the readers' demand,the wonderful situation is that magazine can find the balancing point,that is let people accept their sight and adore themselves,meanwhile cahoots with manufacturer and glamour readers completely.This paper will use many research methods,such as content analysis,comparative analysis,historical analysis,quantitative analysis,and so on.It will use the knowledge of communication,sociology,culturology,etc.finding the social meaning and the social culture factor behind For Him Magazine by intensive studying,then searching the successful route that can foster strengths and circumvent weaknesses.The Chinese For Him Magazine is continuously trumpeting the true disposition, practicability and interesting of its content,but the magazine must emphasize the deepness and massiness of the content firstly in a long way.Fashion magazine is not only a maker or sponsor of fashion,but also a thinker and reflector.Magazine should reflect and lead the social culture that is needed by the masses,and the culture must be positive.Only in this way,the fashion magazine could step in the fine circle of social culture and might have the gorgeous future.