The Influence Of Feminine Fashionable Magazine On Consumer Culture Of Contemporary Women

The Feminine fashionable magazine of China since the late eighties of the last century began to emerge, in 1988, with named "ELLE" the official birth of the feminine fashion magazine, marking China's women's fashion magazines have begun to emerge from this. To the nineties of the last century, Chinese version of "Bazaar" and "Ray" the birth of China's feminine fashion magazines, the three pillars of the situation is formed, and thus, China's feminine fashion magazine completed a local magazine published in the International Giant change. China's feminine fashion magazine has been a full twenty years from the birth. These two decades, it is precisely an important stage in China's social transformation, and now, feminine fashion magazine has become a periodical industry in a wonderful work, the audience for the audience, especially women, the impact of consumer values can not be belittled. It has become essential to the culture of urban population catering, but also gradually affecting the people's values and way of life, especially for the feminine fashion consumption had a big impact. Fashion feminine magazines represent a cultural phenomenon, to show the world the self-style, has become a communication and audiences, communications, but also become the era of western culture and fusion expression.In this paper, the meaning of fashion from the analysis of consumer culture, as well as the characteristics of contemporary women to start, point to understand the contemporary women's consumer culture has to catch up with the changes in fashion trends, consumer goods focus on symbolic value and aesthetic value of the body three features, which mean the study of women's fashion magazine significance. In defining feminine fashion magazines, analysis of contemporary feminine fashion magazines, the social background of the emergence and prosperity (including the survival of the background, market environment, cultural space and technical support, etc.) and to review the domestic and international women's fashion magazines, the development process, the paper selected the well-known fashion magazines, "and Ray Fashion Beauty" and "Urban Beauty" to the contents of a text analysis and interpretation of these two magazines, on behalf of the domestic high-end fashion line of feminine magazines and popular routes. First, by positioning the two copies of the magazine audience, content positioning, part characteristics, and advertising targeted to carry out text analysis and comparison; and then the female image-building, magazine-style layout ideas, as well as to carry out a comparative analysis of the content and interpretation, which analyzed the different routes to go The feminine fashion magazine on how to utilize their own text subtle influence and expand the lives of women in different walks of life and aesthetic vision of space in the end, feminine fashion magazine in the cultural transmission of the media, for women, what impact the consumers themselves. These are detailed in this paper should be 11 content.This paper argues that both feminine fashion magazine fashion to pass information to meet audience demand, promote the positive aspects of consumption, but also dissemination of extravagant consumption, caused by women's "new" detention and other negative aspects. Nevertheless, in the Chinese society in the traditional and modern, nation and world, the intersection point, feminine fashion magazines still play a positive role. This transition, social and cultural terms, for example the growth of fashion magazines, is a rare treasure.