The Fashion Magazine And The Feminine Consumption

This paper is on fashion magazines and the problem of female consumption, which focuses on discussing how fashion magazines establish female consumption identification, contribute to realize their own business promotion and come into being the social impact on audience. From the perspective of symbols, taking Fashion as a case, this paper analyzes the influence of Chinese female magazines on female life styles and consumption concepts after the year of 2000, applying the theory of self-identification and symbol consumption and adopting the research methods of case studies, content analysis and audience analysis.China's fashion magazine has a specific background. Since the 20th century, the horn of reform and opening up has been blowing through the vast land, and the development of productivity and rich material have made the new middle class growing up rapidly in the large cities of China, who need to distinguish from other classes through specific culture and symbol consumption. Fashion magazine spotted this market demand, using his media influence and the trend of consumerism conspiringly to create a status as "middle class " for the new class. This paper focuses on the analysis of the consumerism shown by the fashion magazine, more in depth exploring how such magazines influence the audience by setting issues, and analyzes the causes and performance of ideology of fashion magazine, and its duality.The paper consists of five chapters. Chapter One:Introduction, summarizing the reasons for choosing topics, the current fashion magazines on domestic and international research profile and the main theoretical framework and the research methods; Chapter Two:A brief overview on the development of domestic and foreign fashion magazines; Chapter Three:Case studies, analyzing Fashion selected as a case more in detail; Chapter Four:The interpretation of female consumers with fashion magazine; Chapter Five:Some suggestions made to the development of the fashion magazine.