Font Size: a A A

Fashion Magazines And Fashion Culture Dissemination

Posted on:2010-10-08Degree:MasterType:Thesis
Country:ChinaCandidate:G SongFull Text:PDF
GTID:2178360272498953Subject:Journalism
Abstract/Summary:PDF Full Text Request
As a unique cultural phenomenon and cultural patterns, in china fashion culture gets an unprecedented development at the end of the 20th century, the fashion magazines is an important carrier to spread fashion, also is the leader of fashion and culture, it have a beautiful cover, Exquisite and top grade printing, close to the life and the fashion content. More and more readers like it, it become a new way to lead people life style and concept. It also reflects the prevalence of social transformation in China's economic and social development of the socio-cultural phenomena and psychological phenomena, which show the causes and effects are far-reaching significance and worthy of our consideration. From the analysis of this paper, the point of view of fashion magazines, fashion and thus analysis of culture, from popular fashion magazines reason, the characteristics of fashion magazines, fashion magazines, cultural influences on fashion and fashion culture in several aspects of social and cultural significance for analysis.1. The meaning of fashion magazines and fashion cultureFirst of all, if we want to define the fashion magazines, we should first study the meaning of fashion. Because of the flexibility of fashion culture and it has different of performance in real life, people can define it from different perspectives or under the direction. The field of sociology and psychology accounted for a significant portion of the definition. The main can be divided into three categories: The first category focuses on behavior patterns. The second category focuses on the psychological mechanism of fashion. The third category focuses on the excavation fashion embodied social and cultural significance. The author believes that no matter what we look to the definition of fashion, fashion is not simply a social act, but as a cultural symbol. In short, both fashion and cultural material in a form, behavior patterns of practice the spirit of conceptual ways of thinking, is a cross-substances, the culture and the spirit of the collection.First of all fashion magazine belong to magazine areas, has a fixed name, with a view to its continuous form, layout, binding of the publications published regularly. Previously concentrated in the clothing fashion, but fashion is everywhere, in art, design, home, travel, sports, music, movies, etc. have different areas of the tentacles of fashion, and mainly published, issued, printed in these areas of new goods, new ideas, such as a new way of life is what we call the magazine's fashion magazine.2. The development and status quo of fashion magazinesFashion magazine from naissance to now has gone almost one and a half century, from the 1988 <> has be published to today the fashion magazines are a hundred flowers bloom, this prosperity is also the formation of the social causes of their respective constraints. First, the social transition, the impact of the economic background, high-speed development of China's economic strength is the fashion to the basic conditions for development. Second, the increasingly open cultural environment, it is the values of openness and pluralism, the promotion of the whole community to raise awareness of fashion. Third, psychological factors, "seek" and "difference" of the psychological factors can be found in fashion magazines, a good template, fashion magazines have become the fertile soil and updated. Fourth, the spread of fashion and cultural needs of the media, fashion media has a profound dependence, fashion magazines, as well as their absolute authority to fashion a highly sensitive and fast response, as a fashion powerhouse of information channels. 3. The features of fashion magazines spreadFashion magazines compared with other magazines, it has distinct characteristics. These characteristics are mutual integration, interaction, mutual influence, it form the fashion magazines this unique landscape. First of all, fashion magazines come out in itself with its thick atmosphere of consumption, material for the fashion magazine is the most important and therefore it has a tendency of consumerism. Secondly, the contents of fashion magazines and shows the characteristics of advertising, advertising in fashion magazines is not an isolated part, but are integrated into the content, content and advertising division of labor has become not clear. Journal of the audience is once again positioning uncertainties and gradually refined. The overall quality of the middle class in their high fashion and the pursuit of identity and yearning to become the mainstream of fashion magazines, audiences, and through a gradual fashion magazine market saturation, the content of the magazine constantly fine subdivision, which also led to a small audience groups of. Finally, the emphasis and focus on the pleasure of the senses so that fashion magazines to a certain extent "read picture times" things of the most representative.4. Fashion culture influence by fashion magazinesFor fashion culture, fashion magazines have some certain manipulation and guiding power. Fashion spread of the ladder so that fashion magazines have a right to know first of all. People know little about the issuance of real fashion or does not care, fashion magazines and fashion of the first indicators of the publisher of the audience has a recognized authority and power. At the same time, fashion magazines decide fashion issuance, controlling the creation and spread of fashion. We can say, an item or behavior known as fashion to public, the power of fashion magazines can not be ignored. Fashion magazines established fashion symbols of cultural system. Embodied in the consumption of the main symbols of identity, such as the pursuit of social status. A luxury or premium brands occupy most of the proportion of fashion magazines, magazines are through the top-line and consumption location to attract and hold the audience,satisfice the symbols identity of public. At the same time, fashion magazines also seek audience and building symbolic of the group identity, reading fashion magazines, is one way for the readers mentally go into the high level society level, quire the method of self-identity, the symbolic value and symbolic value are far exceeded its used value. Fashion magazines, through "better life" concept, as well as the rendering of the symbol value of goods, and ultimately control the impact on people's desire.Fashion magazine guide aesthetic and change the traditional aesthetic. Fashion magazines are authoritative both at leading the aesthetic and controlling fashion information, although it does not force people to follow, for most people, it does have an invisible power, and deconstruct "beauty" of the cognitive concepts, after packaging through the fashion magazines, something are accepted as "beauty" which used to be considered as "ugly"Fashion magazines that manipulate fashion information have some certain determination power to the process of fashion product-disappear-reproduct.As the important producer fashion magazines create this shortly fashion symbolic significance with purpose, after consumers adapt the fast speed of fashion information changing, more fresh fashion symbols are expected. Medium likes fashion magazines impulse fashion culture which is short-lived and cycle repeating with consumers together.Fashion magazine promote cultural exchanges between domestic and abroad, most Chinese fashion magazines themselves are the status of copyright co-operation promote the integration of cultural fashion. While lacking of local fashion magazines, we will make continuously afford to build up Chinese domestic fashion system.5. Significance of spreading fashionable culture by fashion magazines Fashion magazines and fashionable culture are two productions of social development, different periods fashion magazines cause different cultural affects in both developed and transition able Chinese society. Tough situations of initial steps of fashion magazines reflected the large distance between the contents of fashion magazines and domestic readers' realistic lives, this sort of magazine lies on the readers called "white collar"or mid-class, those readers only took a very small percentage, not enough to support one fashion magazine's needs,however,with the developing and reforming of our society, Cultural pattern of further development of a diversified, fashion magazines also promote the combination of different cultures, play an important role at society development.Fashion magazines expanded the outreach of fashionable culture, fashion is not equalized the cultural commodification,one fashion magazine advocates many positive aspects. Fashion magazines do not cause losses and shrink of spiritual stage, but enrich it. Charity, environmental protection, women's health concerns and so on aspects are becoming the integral part due to the spread of fashion magazines.Fashion lifestyle that set up by fashion magazines injects fashion factors for modern lifestyle, fashion culture is tugged into life by us actively or passively, both people's social mentality and attitude towards life are changed at the same time.Fashion magazine lifestyle set the template for the modern lifestyle factors into the fashion, fashion culture is our active or passive way into the way of life, and people's social mentality and attitude towards life has changed at the same time, strengthen the concept of freedom and the main position plays an active role. Fashion magazines and the fashion culture it speeded are important parts of society culture at the present stage, impact give to us is profound, exist at all aspects of subtle life, and has its own unique culture circumstance, fashion culture should be given a correct understanding and space, let it develop and evolutes more healthy.
Keywords/Search Tags:Fashion magazine, Fashionable culture, Present situation, Significance, Influencing
PDF Full Text Request
Related items