A Research About Womens Fashion Magazine Magazine From The Perspective Of Consumer Culture

In modern society, media become the main tools in our life to understand the external world. In the media of spreading consumer culture, fashion magazine is one of the most a ctive media. Under the influence of the consumer culture, fashion magazines have mushroo med, meanwhile, fashion magazine also become explanation consumption culture and guidin g consumption area. Fashion information and lifestyle of fashion magazines spread promote d the development of consumer culture. The paper takes the Ray as an example study ou-r consumption culture concept of women's fashion magazine. The fashion magazines of Ra-y in China is the most influential and representative one. This article fro-m the developme nt and contents related analyzed the problems in depth, and also combined the background of women fashion magazines to show the phenomenon of consumerism should be interprete d.This paper includes five parts, The first chapter is an introduction, which includes the purpose, method of the study, introduced the background and the development situation of d omestic fashion magazine briefly. The second part of the rise of domestic consumerism res earch with native women fashion magazines and analysis in the rise of consumerism backg round characteristics of women consumption. The third part from the media form and Ray' s female image shaping aspects to analysis and concluded: the generation and development of Ray full of strong consumerism colour, it reflects the consumerism tendency is the gist of it. The fourth part described the female body mass for consumption under the guidanc e of fashion magazine. The fifth fraction from the construction of white-collar's way of lif e with consumerism, excessive exaggerates, analyzed its existing positive significance as we 11 as the negative effects.