A Study On Fashion Consumption Culture Of Fashion Magazine

At the end of 2016,the continuous fermentation of naked loan event reflects nowadays the fashion consumer culture cross flow in our society,It takes consumption culture as the core,denotation logic,image culture and body aesthetics as the extension,Along with the advanced science and technology,Fashion consumer culture accompanied with human society from the former industrial era into the consumer society appeared,People no longer aim at the value of goods,but the pursuit of cultural value of commodity symbols,with conspicuous luxury and fashion consumption to show their social status and identity,mass media become the most effective communicator of fashion consumer culture due to it's the most dynamic and expansive cultural industry,it can mix consumer's culture value and behavior together,through unified operation of communication means and consumption system.Fashion magazines become the most representative of the media because it sales fashion information,dissemination of fashion elements and fashion symbols,it can spread fashion consumer culture.This thesis takes the honored as“fashion bible”America VOGUE as a case,study on VOGUE fashion magazine.Based on the analysis on version of VOGUE magazine cover,advertising content,column setting and interview column content,from 2014 January to 2016 December.we can draw the conclusion of how fashion consumer culture through VOGUE influence the current society and customer,so we can evaluate the fashion consumption culture more objective,and understanding the influence of fashion consumption culture to our social significance in-depth.