The Criticism Of The Phenomenon Of Vulgarization Of Chinese News Report In The Last Two Decades

Over the past 20 years, especially since the 1990's, with the surging tide of globalization and China's booming market economy, people's lifestyle and the area of the spirit of demand have changed profoundly. At the same time, the mass media has been significantly changed, which includes the number of media increased quickly as well as the content and the form of media profoundly changed. Now, the news reports that should be serious and true also appeared vulgarize tendency.Vulgarize news is very popular in nowadays news report, which have variety forms of expression. Basically vulgar phenomenon concludes three aspects: the content, the form and the ideology of news reports. Vulgar phenomenon of news report in content aspect includes fake news, hype news and amused news.Story-writing in news narration, entertainment that combines various forms of art in report form and Ad of the news are the expression of vulgar phenomenon of news report in form aspect. This phenomenon also reflects that journalists in the reported thinking, mainly for the compromising of news secularism and the departure from the spirit of science.Vulgarize news is an unhealthy products in the news development. The reason that contributed to Vulgarize news are diverse and multi-level, both the world's largest environmental impact of the media, but also popular culture and consumer culture makes it; both the media industry the course of its own twists and turns, but also the media in order to achieve the best results and to curry favor with the spread of part of the helpless audience behavior makes it.Vulgarize news phenomenon distorted the true phenomenon of the society, seriously affected the credibility of the media and misled the audience's values. Therefore, to promote the healthy development of the media, we must move away from this behavior. To change this phenomenon, the media must guard closely the popularization and vulgarization of the boundaries, and must strengthen their own moral self-discipline. And the audience will also be a positive feedback to the media, so the media and audience would gain common progress.