Research On The Characteristics Of New Publicity,Media And The News Mechanism Of The Times

In the current period of social transformation,the cohesion,influence and combat effectiveness of the media are far beyond any historical stage,making news publicity burst into a strong vitality,and the enrichment and development of news publicity theory not only meets the needs of a country under the rule of law,but also It is in harmony with the development of the social transformation stage.At the same time,while the development of new media brings social changes,it also marks the development of the theory of news publicity.The interpretation of news publicity in the new media environment is the focus of this research.The news public theory originated from abroad,and Chinese scholars introduced it into China.With the efforts of many Chinese scholars,the news public theory has received more and more attention from the society.With the advancement and development of new media,scholars have mixed opinions on the publicity of news in the new media era.Some scholars believe that relying on new media,the main body of communication has penetrated into all social strata,the content of communication has become diversified and open,and the audience has the right to know.With the full use of the right of expression,the publicity of news has been greatly released;some scholars believe that the new media has seriously impacted the publicity of news.Under the control of capital and politics,the right to speak is concentrated in the elite group,and the general audience They have the right of expression,but due to the increasing amount of information in the new media environment,the voice of the general audience is the first to be drowned out.This study finds that,based on the national conditions,the publicity of news in our country is embodied in the unity of party spirit and people's nature,and the new media gives the public an open and equal voice,which can quickly detonate public opinion,and its influence will promote the government to govern With the transformation and improvement of the concept,the new media has become the best platform for the unity of the party spirit and the people's spirit.At the same time,it is also pointed out that there are also factors that restrict the development of news publicity in the development process of new media.Therefore,in the face of the changes brought by new media to news publicity,we need to look at it rationally and objectively.The research on the publicity of news in the new media environment not only enriches the academic connotation of journalism and promotes the transformation of journalism concepts,but also helps the party and the government to formulate new policies and regulations,and helps journalists to practice new news concepts,and then Under the academic background and the realistic background,the news public theory has great academic value and practical significance.The introduction takes the research background as the starting point,through the iterative development between traditional media and new media as the background of the era,and the changes in the market environment as the social background,comprehensively analyzes the publicity of news,and draws the conclusion of the publicity of news.The theoretical research significance and practical research significance.The literature review provides a profound theoretical reserve for this research by sorting out and learning the research results of domestic and foreign scholars on news publicity.Innovation.