A Comparative Study On Scientific Communication And News Communication

Since the 21 st century, won an unprecedented rapid development in science and technology, national comprehensive national strength competition more performance in between the level of science and technology. And the level of a country’s science and technology not only in the country’s achievements in science, but also on the scientific and cultural qualities of its citizens. Progress and development of contemporary science not only depend on the efforts of the scientists and scientific workers, mostly rely on common social public understanding of the scientific knowledge, scientific method and accepting, so the science communication widely attention.This paper adopt the gradual way, first of all, in the perspective of the history of science communication, shows the development of science communication, in-depth analysis the four categories of science communication, model and system structure, solve the science, the balance between the public and social relations, and science communication in modern society for science and technology development and the improvement of comprehensive national strength has extremely significant significance. Second into concrete for the comparison of science communication and journalism, in the new media environment, this paper expounds the change characteristics of science communication, as well as the analysis of science communication, journalism and communication than have a wider range of the spread and influence of reason, by combination of journalism and communication in the medium developed modern society transforming science communication has the advantage of the project, determine the basic train of thought for the sustainable development of science communication. Finally through the news dissemination and the comparative study of science communication, as well as the news spread in reference to the development of science communication, the author boldly put forward science news spread the innovation subject, and gives its definition and content with explanation, comprehensive science communication and journalism to their respective advantages, journalists and the force of science communication workers to better cultivate public rational judgment, the ability to think about things, and increase the general public for scientific information, the interests of scientific knowledge, cultivate the spirit of science, for our country to the development of science.