Media Culture Is The Organic Extension Of Human Spirit

In the modern era of maximization, people’s life was been infiltrated and invaded by the mass media in all place day by day, our information about the external world and our acknowledge about the surroundings depends on the mass media more and more. People have lived in a virtual environment which was by the mass media. In such a case, the mass media has replaced the schools and the churches and became to the most important terrace and carrier of spiritual production. It is not only the most important window for which we acquire knowledge, information and culture; but also is the most important channel for which we acquire soul food, what’s more, it is our guide of life and partner of spirit.Therefore, the mass media not only supply people with information and entertainment, but also give people life attitude, aesthetic temperament, goal and worldly ideal. Moreover, the mass media will heavily affect our philosophy, outlook and sense of worth.The article used some interrelated theories, such as Marxist spiritual production of media, based on the basal current situation of spiritual production in our country, not only had a macroscopical grasp, but also had a microscopic inspection. Firstly, the article proofed the spiritual production function of mass media. Secondly, the article concretely analyzed the expression form of spiritual production function which mass media owned. Thirdly, the articles showed the "rapier" effect about the spiritual production of mass media and give some suggestion to improve the current situation.