Innovative Research On News Party Spirit From The Perspective Of Media Convergence

News party spirit is the core value of socia list journalism.To implement the party spirit of news in the new era,to uphold and develop Marxist news views,to enrich and improve Xi Jinping’s socialist thoughts with Chinese characteristics in the new era,and to do a good job in the party’s news propaganda and public opinion.It is of great significance to further consolidate and expand the ideological position.Since the establishment of the Communist Party of China,it has always attached importance to the promotion of journalism to the great cause of the party,and has accumulated valuable experience in journalistic practice.Since entering the new era,the Party Central Committee with Comrade Xi Jinping at the core has led and promoted the great rejuvenation of the Chinese nation.The journalism thoughts with rich connotations have initially taken shape,making the party’s journalism and public opinion work reached a new level height.This article studies the implementation of the party spirit of news from the perspective of media integration,in the new communication pattern,is committed to gaining audiences in the brand-new communication pattern,vigorously propagating mainstream thought and public opinion,and firmly grasping the ideological leadership.Through the collection and systematic review of the literature,this research believes that under the development trend of media integration,the traditional forms of communication,communication channels,and media have undergone earth-shaking changes.The roles of the transmitter and receiver have changed.The masses are not the identity of the recipient,and it is the combination of transmission and acceptance.Then,since the rapid rise of the media.everyone has a "microphone" to express their views on hot events and even their views on national policies.As a mass communicator,he lacks the ability to screen and discriminate information,and he is easily bewitched by Western ideologies,and cast doubts on the mainstream ideology of our country.At the same time,Western capitalist countries export culture in the form of entertainment,subtly affecting the values of the public,and even more enjoy the happiness brought by entertainment products,weakening their own thinking and critical abilities.Therefore,in response to the challenging problems that exist in the environment of media convergence,the party’s media can solve it from five perspectives:First,the innovation of communication concepts.Firmly grasp the ideological leadership,and always insist on the unity of party spirit and people’s spirit;the second is the construction of the communication pattern.Build a big propaganda concept,a communication mechanism of "four all media",and build a new mainstream media;the third is the cultivation of communication talents.Cultivate a group of journalists with firm political stances,superb business skills,and excellent writing style;the fourth is to attach importance to the content of the communication.Strengthen the propaganda of major themes and major typical events.with positive propaganda as the main propaganda content:fifth is the innovatio n of communication methods.In the process of news propaganda,the timeliness of active public opinion guidance,the advancement of propaganda,and the popularization of propaganda’s right to speak.